Hip Hop and Big Mac Are A Match Made In Heaven

Imagine this 50 Cent lyric:

"Go, go, go, go, go, go
Go shawty, it's your birthday
We gon' party like it's your birthday
We gon' eat a Big Mac like it's your birthday
And you know we don't give a f** it's not your birthday!"

According to this BBC News article, McDonalds will pay rappers up to $5 every time a song namechecking the burger is played.

McDonald’s Corp. has hired entertainment marketing firm Maven Strategies to help the fast-food giant encourage hip-hop artists to integrate the Big Mac sandwich into their upcoming songs.
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Source: Commercial Free Childhood

Their goal is to have several tracks hit the radio airwaves by this summer. McDonald's will not not pay an artist upfront but they would be rewarded based on airplay. McDonald's will also have final say over the content of the song that includes the name.

Tony Rome, CEO of Maven Strategies told Advertising Age, "Hip-hop represents a large share of what pop culture is today. Hip-hop’s endorsement of different brands give them a cool factor and representation among youth. They gain credibility by being mentioned in songs." Maven Strategies is well known for landing the Seagram’s Gin into five rap songs, from such acts as Kanye West, Twista, Franchise Boys and Petey Pablo.

We'll end this with 50:
"My flow, my show brought me the dough
That bought me all my fancy things
My crib, my cars, my Big Mac endorsement, my jewels
Look n**** I done came up, and I ain't changed."
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